Mumek, Irene Caroline, et al. “Pengaruh Visual Merchandising, Hedonic Shopping Motivation, Dan Store Atmosphere Terhadap Impulse Buying Pada Toko Aksesoris Das Manado”. Indonesian Journal of Innovation Multidisipliner Research, vol. 4, no. 4, Oct. 2026, pp. 656-67, doi:10.69693/ijim.v4i4.2962.