Fajrah, A., Tobing, F. and Suryani, W. (2026) “Pengaruh Endorsement Influencer Terhadap Keputusan Pembelian Produk Skincare Wardah Pada Gen - Z Melalui Mediasi Brand Awareness Kota Medan”, Indonesian Journal of Innovation Multidisipliner Research, 4(3), pp. 16073–16086. doi: 10.69693/ijim.v4i3.2890.