SAGITA, Novelia; ARMI, M. Noor; PUSPITA, Veny. Peran Moderasi Budaya Konsumen pada Pengaruh Packaging, Positioning Strategy, dan Co-Branding terhadap Preferensi Konsumen Beras Merah Organik Tropicana Slim di Kota Bengkulu. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 4437–4445, 2026. DOI: 10.69693/ijim.v4i2.981. Disponível em: https://multidisipliner.org/ijim/article/view/981. Acesso em: 9 oct. 2026.