RAHMA, Aulia; UTALA, Benedict Gora; KARO, Ewita Flora br; RENATA, Kesya Powi; KHAIRUNNISA, Sulha; SIREGAR, Onan Marakali; SITORUS, Ummi Salamah. Discount dan Packaging sebagai Pemicu Impulse Buying di Era E-Commerce: Studi pada Mahasiswa/i Ilmu Administrasi Bisnis FISIP USU Pengguna Shopee. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 4648–4656, 2026. DOI: 10.69693/ijim.v4i2.926. Disponível em: https://multidisipliner.org/ijim/article/view/926. Acesso em: 9 oct. 2026.