MAGDALENA, Yulfita Sari; WIJAYANTO, Gatot. Green Marketing Strategies in the Digital Era: A Literature Review on Sustainability, Consumer Behavior, and Competitive Advantage. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 3956–3972, 2026. DOI: 10.69693/ijim.v4i2.919. Disponível em: https://multidisipliner.org/ijim/article/view/919. Acesso em: 10 oct. 2026.