NABABAN, Dina Kristina; SEPTIANI, Refi; ANDINI, Alfira; ROSYANTI, Silvi; SIBUEA, Bob Nehemia Oloan Pangihutan; HERLINAWATI, Erna. Pengaruh In Store Promotion Dan Brand Awareness Terhadap Keputusan Pembelian Produk Kopi Kapal Api Di Salah Satu Retail Modern. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 3573–3584, 2026. DOI: 10.69693/ijim.v4i2.891. Disponível em: https://multidisipliner.org/ijim/article/view/891. Acesso em: 10 oct. 2026.