LIM, Rionardo Christian; SURIANTO , Surianto. Pengaruh Brand Ambassador Hearts2Hearts Dan Efektivitas Iklan Terhadap Minat Beli Pada Pengguna E-Commerce Shopee Generasi Z. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 3217–3235, 2026. DOI: 10.69693/ijim.v4i2.826. Disponível em: https://multidisipliner.org/ijim/article/view/826. Acesso em: 10 oct. 2026.