SOPIA, Lola; PUSPITA, Veny; ARMY, M. Noor. Analisis Electronic Word Of Mouth (E-WOM), Citra Merek, Dan Diferensiasi Produk Terhadap Keputusan Pembelian Dengan Dimediasi Kepercayaan Merek Pada Produk Glad2Glow. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 2562–2568, 2026. DOI: 10.69693/ijim.v4i2.747. Disponível em: https://multidisipliner.org/ijim/article/view/747. Acesso em: 10 oct. 2026.