ALIYAH, Fatihah Rahmah; HENDAR, Hendar. Analisis Efektivitas Pemasaran Media Sosial Dengan AI, Augmented Reality, Dan Virtual Influencer Dalam Meningkatkan Pengalaman Pelanggan Di Kalangan Gen Z. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 2, p. 1509–1520, 2026. DOI: 10.69693/ijim.v4i2.626. Disponível em: https://multidisipliner.org/ijim/article/view/626. Acesso em: 9 oct. 2026.