AMELIA, Putri; ISTIANI, Istiani. The Role of Content Marketing and Lifestyle in Fashion Purchase Decision-Making Among Gen Z. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 4, p. 894–913, 2026. DOI: 10.69693/ijim.v4i4.2994. Disponível em: https://multidisipliner.org/ijim/article/view/2994. Acesso em: 9 oct. 2026.