KUSHARIYADI, Kushariyadi; SANTOSO, Muhammad Hery; BEDDU, Megawati; VIOLIN, Vivid; WAHYUNINGRATNA, Ratu Nadya; KUSNADI, Iwan Henri. The Influence of Scarcity Promotion, Electronic Word of Mouth, and Promotional Appeal on Impulsive Buying Behavior of E-Commerce Application Users. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 3, p. 1189–1196, 2026. DOI: 10.69693/ijim.v4i3.1347. Disponível em: https://multidisipliner.org/ijim/article/view/1347. Acesso em: 9 oct. 2026.