NAINA, Oktamijul; AUFA, Ahmad Fariq Asybal; WAHYUDIN, Muhammad; YANI, Ahmad. Inovasi Pemasaran Berbasis Kearifan Lokal Pada Umkm Songket Mawar Palembang Dalam Meningkatkan Daya Saing. Indonesian Journal of Innovation Multidisipliner Research, [S. l.], v. 4, n. 3, p. 52–63, 2026. DOI: 10.69693/ijim.v4i3.1161. Disponível em: https://multidisipliner.org/ijim/article/view/1161. Acesso em: 9 oct. 2026.