Pengaruh Strategi Digital Marketing dan Harga Jual   Terhadap Volume Penjualan Kartu Indosat Ooredoo Hutchison

Dea Fitria Anwar; Leny Muniroh; Ecin Kuraesin

doi:10.31004/ijim.v1i3.34

Authors

Dea Fitria Anwar Program Studi Manajemen, Ekonomi dan Bisnis, Universitas Ibn Khaldun
Leny Muniroh Program Studi Manajemen, Ekonomi dan Bisnis, Universitas Ibn Khaldun
Ecin Kuraesin Program Studi Manajemen, Ekonomi dan Bisnis, Universitas Ibn Khaldun Bogor

DOI:

https://doi.org/10.31004/ijim.v1i3.34

Keywords:

Digital marketing strategy, selling price, sales volume

Abstract

This research aims to determine the influence of digital marketing strategy and selling price on sales volume simultaneously and partially on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor. This research uses a quantitative approach method where the aim is to present research results in the form of more accurate numbers. The number of samples used in this research was 136 people consisting of active consumers of PT. Sakalaguna Semesta Ciseeng. The results of data analysis using SPSS version 26 are as follows: the regression equation Y= 2.949 + 0.191 X1 + 0.194 X2 is obtained. The correlation coefficient test shows = 0.601, meaning there is a strong relationship between the digital marketing strategy variables and selling price on sales volume. The partial hypothesis test shows t = 7.470 and t table = 1.656, indicating that there is a relationship between digital marketing strategy and sales volume. The partial hypothesis test shows t = 7.676 and t table = 1.656, indicating that there is a relationship between selling price and sales volume. Hypothesis test F calculated 37.538 > 3.06, thus H0 is rejected and H3 is accepted, this shows that there is a significant simultaneous influence between digital marketing strategy and selling price on sales volume at PT. Sakalaguna Semesta Ciseeng Bogor.

Downloads

Download data is not yet available.

References

Batei’ei, M. M. (2019). Peingaruh Meidiia Sosiial Teirhadap Keiputusan Peimbeiliian Dii Toko Kaos Niias Gunungsiitolii. Jurnal Eikonomii & Eikonomii Syariiah, 2(2), 313–324.

Cahyono, P. (2016). IiMPLEiMEiNTASIi STRATEiGIi PEiMASARAN DEiNGAN MEiNGGUNAKAN MEiTODEi SWOT DALAM UPAYA MEiNIiNGKATKAN PEiNJUALAN PRODUK JASA ASURANSIi KEiCEiLAKAAN DAN KEiMATIiAN PADA PT. PRUDEiNTIiAL CABANG LAMONGAN. Peineiliitiian Iilmu Manajeimein, 1, 129–138.

Fauziiah, U. U., Eildiinei, A., & Sumei, S. A. (2019). Saleis Promotiion Dan Harga Teirhadap Volumei Peinjualan (Vol. 2, Iissuei 1). Reitriieiveid from http://eijournal.uiikabogor.ac.iid/iindeix.php/Manageir/iindeix

Heistiin. (2021). PEiNGARUH HARGA DAN PROMOSIi TEiRHADAP PEiNIiNGKATAN VOLUMEi PEiNJUALAN KARTU PEiRDANA IiNDOSAT OOREiDOO PADA PT.MIiTRA BIiSNIiS SEiLULEiR CABANG LAHAT. Iin C.A. Seittiing & Layout : Keitua.

Iinkiiriiwang, M. V., Ogii, meilda W. J., & Djeimly, W. (2022). PEiNGARUH DIiGIiTAL MARKEiTIiNG, KUALIiTAS PRODUK DAN EiMOSIiONAL TEiRHADAP KEiPUASAN KONSUMEiN PIiNKY KIiTTY SHOP TONDANO.

Khoziiyah, S., & Lubiis, Ei. Ei. (2021). PEiNGARUH DIiGIiTAL MARKEiTIiNG TEiRHADAP KEiPUTUSAN PEiMBEiLIiAN FOLLOWEiRS ONLIiNEi SHOP IiNSTAGRAM @KPOPCONNEiCTIiON. Jurnal Iilmu Komuniikasii |, 10(1), 39–50.

Mardiiana, A., & Aiin, N. K. (2016). PEiNGARUH STRATEiGIi PEiMASARAN TEiRHADAP LOYALIiTAS PEiLANGGAN BUTIiK BUSANA MUSLIiM ANIiSA KOTA GORONTALO. Iin Jurnal Studii Eikonomii dan Biisniis Iislam: Vol. Ii (Iissuei 2).

Reinaldii, Deindii, dan Gunardii. 2021. “PEiNGARUH LAYANAN GO FOOD DAN PEiNEiTAPAN HARGA TEiRHADAP VOLUMEi PEiNJUALAN DIi PT EiVIiSMANDALIiA ANUGRAH (KOPIi KOHIi).” 194–203. Vol. 4.

Rusdii, Moh. 2019. Strateigii Peimasaran Untuk Meiniingkatkan Volumei Peinjualan Pada. Vol. 6.

Sasangka, Iindra, dan Rahmat Rusmayadii. 2018. “PEiNGARUH KUALIiTAS PEiLAYANAN TEiRHADAP VOLUMEi PEiNJUALAN PADA MIiNIiMARKEiT MIiNAMART’90 BANDUNG.” 129–54. Vol. 2.