The Effect of Knowledge Sharing and Innovation on Competitive Advantage in the Furniture Industry

Usman Usman

doi:10.69693/ijim.v4i3.2807

Authors

Usman Usman Universitas Halu Oleo

DOI:

https://doi.org/10.69693/ijim.v4i3.2807

Keywords:

Knowledge Sharing, Inovasi, Keunggulan Bersaing, Industri Mebel

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Knowledge Sharing dan Inovasi terhadap Keunggulan Bersaing pada industri mebel di Kabupaten Buton Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan desain explanatory research dan dilakukan secara cross-sectional. Populasi penelitian terdiri atas 31 industri mebel yang tersebar di enam kecamatan di Kabupaten Buton Utara. Karena jumlah populasi relatif kecil, seluruh populasi dijadikan responden dengan metode sensus. Data primer dikumpulkan melalui kuesioner dengan menggunakan skala Likert lima poin. Variabel penelitian terdiri atas Knowledge Sharing, Inovasi, dan Keunggulan Bersaing. Knowledge Sharing diukur melalui indikator memperoleh, menyebarluaskan, dan merespons pengetahuan; Inovasi melalui inovasi produk, proses, dan manajerial; sedangkan Keunggulan Bersaing melalui harga, kualitas produk, keandalan pengiriman, fleksibilitas, dan ketepatan waktu ke pasar. Data dianalisis menggunakan regresi linear berganda melalui uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Knowledge Sharing berpengaruh positif tetapi tidak signifikan terhadap Keunggulan Bersaing, sedangkan Inovasi berpengaruh positif dan signifikan terhadap Keunggulan Bersaing. Secara simultan, Knowledge Sharing dan Inovasi berpengaruh signifikan terhadap Keunggulan Bersaing dengan nilai F sebesar 31,506 dan signifikansi 0,000. Nilai R² sebesar 0,692 menunjukkan bahwa kedua variabel mampu menjelaskan 69,2% variasi Keunggulan Bersaing, sedangkan 30,8% dijelaskan oleh faktor lain di luar model. Temuan ini menegaskan pentingnya pengembangan Inovasi produk, proses, dan manajerial dalam memperkuat Keunggulan Bersaing industri mebel.

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