Dari Praktik Palele ke Media Sosial: Transformasi Peran Istri Nelayan dalam Sistem Pemasaran Ikan di Pulau Jampea, Kepulauan Selayar

Ashari Ramlan; N.N. Putri Nursanti; Intan Sidauruk; R.K.K. Dian Yunianti

doi:10.69693/ijim.v4i2.1009

Authors

Ashari Ramlan Universitas Negeri Manado
N.N. Putri Nursanti Universitas Negeri Manado
Intan Sidauruk Universitas Negeri Manado
R.K.K. Dian Yunianti Universitas Negeri Manado

DOI:

https://doi.org/10.69693/ijim.v4i2.1009

Keywords:

Palele, Istri Nelayan, Transformasi Digital, Pemasaran Ikan, Modal Sosial, Masyarakat Pesisir

Abstract

Praktik pemasaran hasil perikanan pada masyarakat pesisir kepulauan mengalami perubahan struktural yang signifikan seiring penetrasi teknologi digital ke wilayah-wilayah terpencil. Penelitian ini bertujuan menganalisis transformasi peran istri nelayan dari praktik palele yang merupakan sistem pemasaran ikan tradisional berbasis kepercayaan dan relasi sosial menuju pemasaran berbasis media sosial di Pulau Jampea, Kepulauan Selayar. Pendekatan kualitatif dengan desain studi kasus instrumental digunakan untuk mengeksplorasi dinamika perubahan tersebut secara mendalam. Data diperoleh melalui wawancara mendalam dengan 18 informan yang terdiri atas istri nelayan, nelayan, pedagang pengepul, dan tokoh masyarakat, dilengkapi observasi partisipatoris dan studi dokumentasi selama tiga bulan (Januari–Maret 2026). Seluruh informan telah memberikan persetujuan partisipasi secara sukarela. Analisis data mengikuti model interaktif Miles, Huberman, dan Saldaña (2018). Hasil penelitian menunjukkan tiga temuan utama: pertama, praktik palele merupakan sistem distribusi yang melekat (embedded) dalam struktur kepercayaan dan relasi sosial komunitas nelayan. Kedua, perempuan pesisir bertransformasi dari pedagang keliling menjadi pelaku pemasaran digital aktif melalui WhatsApp dan Facebook. Ketiga, adopsi media sosial tidak menghapus relasi sosial lama, melainkan merestrukturisasi modal sosial perempuan ke dalam ruang digital yang lebih luas. Temuan ini berkontribusi pada pemahaman teoritis mengenai embeddedness ekonomi Granovetter dalam konteks transformasi digital serta relasi kuasa gender Bourdieu pada komunitas pesisir kepulauan.

Downloads

Download data is not yet available.

References

Chambon, M., Miñarro, S., Alvarez Fernandez, S., Porcher, V., Reyes-Garcia, V., Tonalli Drouet, H., & Ziveri, P. (2024). A Synthesis Of Women's Participation In Small-Scale Fisheries Management: Why Women's Voices Matter. Reviews In Fish Biology And Fisheries, 34(1), 43–63. Https://Doi.Org/10.1007/S11160-023-09806-2 DOI: https://doi.org/10.1007/s11160-023-09806-2

Creswell, J. W., & Poth, C. N. (2018). Qualitative Inquiry And Research Design: Choosing Among Five Approaches (4th Ed.). SAGE Publications.

Fikri, S., Daulay, M., & Nurjaini. (2023). Peran Istri Nelayan Dalam Meningkatkan Ekonomi Keluarga Di Desa Kuala Batahan Kecamatan Batahan Kabupaten Mandailing Natal. Jurnal At-Tanghyir: Jurnal Dakwah Dan Pemberdayaan Masyarakat Desa, 16(1), 129–142. Https://Doi.Org/10.24952/Attanghyir.V16i1.9034 DOI: https://doi.org/10.24952/taghyir.v6i1.9835

Goma, B., Bire Manoe, L. S., Meka, C. E., & Pellu, S. C. L. (2025). Social Media As Economic Capital: A Qualitative Study On The Digital Strategies Of Fishing Communities In Kupang City. Digital Theory, Culture & Society, 3(2), 96–108. Https://Doi.Org/10.61126/Dtcs.V3i2.121 DOI: https://doi.org/10.61126/dtcs.v3i2.121

Granovetter, M. (1985). Economic Action And Social Structure: The Problem Of Embeddedness. American Journal Of Sociology, 91(3), 481–510. Https://Doi.Org/10.1086/228311 DOI: https://doi.org/10.1086/228311

Harper, S., Adshade, M., Lam, V. W. Y., Pauly, D., & Sumaila, U. R. (2020). Valuing Invisible Catches: Estimating The Global Contribution By Women To Small-Scale Marine Capture Fisheries Production. Plos ONE, 15(3), E0228912. Https://Doi.Org/10.1371/Journal.Pone.0228912 DOI: https://doi.org/10.1371/journal.pone.0228912

Kleiber, D., Harris, L. M., & Vincent, A. C. J. (2015). Gender And Small-Scale Fisheries: A Case For Counting Women And Beyond. Fish And Fisheries, 16(4), 547–562. Https://Doi.Org/10.1111/Faf.12075 DOI: https://doi.org/10.1111/faf.12075

Leonardi, A., Hubeis, A. V. S., Saleh, A., & Fatchiya, A. (2024). Utilizing Digital Information And Communication Technology For Business Development Among Female Micro-Scale Fish Processors In Jakarta. Multidisciplinary Science Journal, 7(5), 2025193. Https://Doi.Org/10.31893/Multiscience.2025193 DOI: https://doi.org/10.31893/multiscience.2025193

Li, Y., & Fei, G. Z. (2023). Network Embeddedness, Digital Transformation, And Enterprise Performance: The Moderating Effect Of Top Managerial Cognition. Frontiers In Psychology, 14, 1098974. Https://Doi.Org/10.3389/Fpsyg.2023.1098974 DOI: https://doi.org/10.3389/fpsyg.2023.1098974

Miles, M. B., Huberman, A. M., & Saldaña, J. (2018). Qualitative Data Analysis: A Methods Sourcebook (4th Ed.). SAGE Publications.

Miñarro, S., Navarrete Forero, G., Reuter, H., & Van Putten, I. E. (2016). The Role Of Patron–Client Relations On The Fishing Behaviour Of Artisanal Fishermen In The Spermonde Archipelago (Indonesia). Marine Policy, 69, 73–83. Https://Doi.Org/10.1016/J.Marpol.2016.04.006 DOI: https://doi.org/10.1016/j.marpol.2016.04.006

Ndu, M. (2022). Examining Bourdieu's Concepts Of Capital, Habitus, And Field In Women's Health Research In Nigeria: A Feminist Perspective. International Journal Of Qualitative Methods, 21, 1–10. Https://Doi.Org/10.1177/16094069221136765 DOI: https://doi.org/10.1177/16094069221136765

Putri, R. D., Rahman, M. S., Abdillah, A. A., & Huang, W.-C. (2024). Improving Small-Scale Fishermen's Subjective Well-Being In Indonesia: Does The Internet Use Play A Role? Heliyon, 10(6), E29076. Https://Doi.Org/10.1016/J.Heliyon.2024.E29076 DOI: https://doi.org/10.1016/j.heliyon.2024.e29076

Roberts, N., Mengge, B., Utina, M. R., Muhatar, F., Anugerah, A., Icwardanhi, A., Zulkifli, R. M., & Humphries, A. (2022). Patron–Client Relationships Shape Value Chains In An Indonesian Island-Based Fisheries System. Marine Policy, 143, 105142. Https://Doi.Org/10.1016/J.Marpol.2022.105142 DOI: https://doi.org/10.1016/j.marpol.2022.105142

Sari, A. K., Nissa, Z. N. A., Ajri, M., & Al Rosyid, A. H. (2024). An Empirical Study Of Sustainability Strategies In Women-Led Fish Processing Enterprises On The Depok Coast. Jurnal Ilmu Sosial Dan Humaniora, 13(3), 672–685. Https://Doi.Org/10.23887/Jish.V13i3.84867 DOI: https://doi.org/10.23887/jish.v13i3.84867

Satria, A. (2015). Pengantar Sosiologi Masyarakat Pesisir. Yayasan Pustaka Obor Indonesia.

Sella, T., & Safitra, L. (2024). Peran Perempuan Nelayan Dalam Membantu Ekonomi Keluarga Di Kelurahan Malabero. Jurnal Ilmiah IDEA, 3(2), 151–160. Https://Doi.Org/10.36085/Idea.V3i2.8067

Soputan, S. J. M., Manoppo, V. E. N., & Durand, S. S. (2020). Peranan Wanita/Istri Nelayan Dalam Usaha Mengatasi Perekonomian Keluarga Pada Era New Normal Di Kelurahan Sindulang Satu Kecamatan Tuminting Kota Manado. Akulturasi: Jurnal Ilmiah Agrobisnis Perikanan, 8(2), 274–288. Https://Doi.Org/10.35800/Akulturasi.8.2.2020.29003

Susilowati, I., & Mafruhah, I. (2023). Women's Empowerment To Alleviate Poverty In Coastal Zones: A Case Study Of Fisherwomen In Pacitan, Indonesia. Jurnal Ilmu Sosial Dan Humaniora, 12(1), 1–12. Https://Doi.Org/10.23887/Jish.V12i1.53482 DOI: https://doi.org/10.1108/IJOES-12-2021-0237

Wardhani, A. A., Susilowati, I., & SBM, N. (2023). Empowerment Of Gender-Based Small-Scale Fishers To Strengthen The Coastal Economy: Case Study Batang Regency. Jurnal Ilmu Sosial Dan Humaniora, 12(3), 575–581. Https://Doi.Org/10.23887/Jish.V12i3.68069 DOI: https://doi.org/10.23887/jish.v12i3.68069

Wardhani, A. A., Arwinda, S., Solechan, A., Shibghatalloh, A. H., Syafrudin, H. A., & Musliha, C. (2025). Women As Pillars Of Coastal Economic Resilience: Role Transformation, Empowerment, And Gender Support In The Juwana Coastal Community. Jurnal Ilmu Sosial Dan Humaniora, 14(2), 396–406. Https://Doi.Org/10.23887/Jish.V14i2.95632 DOI: https://doi.org/10.23887/jish.v14i2.95632

Weeratunge, N., Snyder, K. A., & Sze, C. P. (2010). Gleaner, Fisher, Trader, Processor: Understanding Gendered Employment In Fisheries And Aquaculture. Fish And Fisheries, 11(4), 405–420. Https://Doi.Org/10.1111/J.1467-2979.2010.00368.X DOI: https://doi.org/10.1111/j.1467-2979.2010.00368.x

Yin, R. K. (2018). Case Study Research And Applications: Design And Methods (6th Ed.). SAGE Publications.